BIO

Valerie Hausladen – President

Valerie Hausladen is president and founder of The Edge Group, an untraditional management consulting team based in Austin and servicing clients nationwide. She works with Fortune 100 companies and entrepreneurial companies alike to develop fresh business, organizational and marketing strategies.

Most recently, Valerie served on the original executive team leading WPP’s new global agency, Enfatico. As Managing Director, Austin, she was responsible for building the agency’s largest office, growing it from zero to more than 200 people within the first six months of operation. This full-service office had principle responsibilities for the agency’s first client, Dell. As a member of Enfatico’s global leadership team, Valerie helped craft global policies and define the agency’s vision.

Valerie has over 20 years’ experience bringing fresh thinking/perspectives to top-tier companies and management teams.

During her five-year tenure as President of Tocquigny Advertising, Valerie oversaw a 4x growth in revenue and the addition of several global accounts—including Dell, Seagate, Caterpillar, AMD, Hoovers and Symbol Technologies.

As Director of Marketing for Dell Higher Education and Dell Public (a $10 billion global sector), she helped Dell achieve the #1 position in Education. Valerie’s inventive integrated marketing plan was nationally recognized by B-to-B Magazine as a Top 3 Marketing Best Practice.

Valerie is a graduate of Stanford University and has recently served on the Board of Directors for the Miracle Foundation, American Red Cross and the marketing committee for the People’s Community Clinic. She has published a book called Professional Destiny to help professionals use their natural gifts to discover a more fulfilling path.